An Essential Course for All Involved in Online Business
As more business move to an online presence, knowledge of how to market online is becoming increasing valuable. This course will help you develop an exciting mix of skills in I.T. and marketing, which are in high demand world wide. Ecommerce is a must have skill for managers in any industry not just IT because all businesses now use the world wide web as another point of sale. To successfully sell on the web knowledge of the way business and marketing goes on the web is a must have.
This course consists of 15 modules which are comprised of a blend of practical programming and web development as well marketing, ecommerce and graphics courses designed to equip you with the diverse skills required for online business.
Change is fast and inevitable in the IT industry.
Most courses simply don't keep up to date. Trying to learn specifics in IT is like trying to catch a racing car running after it on foot. If you learn the fundamentals across a wide enough swathe of the industry though, from people who are not only teachers, but also practicing programmers and technicians; you have the capacity to be part of the changes that are moving the IT industry forward.
Our courses structured and delivered to prepare our graduates for the uncertain, yet exiting future. This is a substantial and broad based course. Graduates from our courses have been exceptionally successful for decades. They are not the same as what you find elsewhere; but they are focused on what you need to develop an outstanding future in the industry.
The course involves 9 modules including 100 hrs Industry Meetings/Work Experience (Industry Project).
Industry Meetings involves attendance at committee meetings, seminars, conferences, exhibitions, trade shows, or any other events that are relevant. The student needs to submit documentary proof of attendance (eg. references, testimonials, receipts etc.).
Modules
Note that each module in the Advanced Certificate in E-commerce is a short course in its own right, and may be studied separately.
CONTENT OF SELECTED MODULES
Eight modules must be completed + 100 hours work experience/industry meetings or a research project (ie. Industry Project)
Module Writing a Web Site (HTML)
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Introduction to the Internet and HTML
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The most important HTML Tags
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Simplification through HTML Construction Software
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Creating Links
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Loading a Site onto the Internet
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Adding Graphics
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Designing a Web Site that Works
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Advanced Features
Module ASP.net
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Introduction
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VB.NET Essentials
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Web Forms
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Web Server Controls
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Form Validation
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Classes and Namespaces
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ASP.NET Applications
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Interacting with Databases
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Error Handling
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Email from Your Applications
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Project: Creating an Online Store
Module Digital Photography
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Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications
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Equipment
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Digital Technology - Colour, resolution, sensors
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Digital Cameras
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Taking Photographs
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Scanners
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Uploading Images
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The Digital Darkroom
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Compositing & Imaging - Production & manipulation of images
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Special Effects
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Outputs & Applications- Printers, The Internet
Module E Commerce
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Introduction – what is e-commerce (more than the internet)
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Success and failure – what makes the difference
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Promotional strategies – are different on the internet
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Optimizing web site potential
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Increasing web site exposure
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Automating supply of goods, services and cash flow
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Managing constant change
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Dealing with e-commerce problems
Module Visual Basic.Net
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Introduction
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The Variables
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Understanding conditional statements
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I/O handling
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Controls and Objects – An Introduction
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Structured Programming using Modules
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Properties, methods, events & classes
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Inheritance
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Polymorphism
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Using controls
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Debugging
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Developing a complete VB.NET application
Module Photoshop
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Learning The Menus
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Working with Digital Image Files
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Understanding the Tool Palette
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Using Layers, Actions and History
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Digital Painting, Shapes and Colours
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Selecting, Resizing, Transforming and Masking
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Adjustments and modifications
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Adding Filters and Styles
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Preparing Files for Print and Web
Module Publishing I (Introduction to Publishing)
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Nature and Scope of the Publishing world
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Desktop Publishing A
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Desktop Publishing B
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Illustration: Graphics
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Illustration: Photography
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Research Skills : Market Research, researching an article, etc
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Marketing of Publications
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Ethics & the law in publishing
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Developing a publishing project
Module Freelance Writing
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Introduction
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Basic Writing Skills
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The Publishing World
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Manuscripts
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Planning
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Newspaper Writing
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Magazine Writing
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Writing books
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Writing advertising
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Special project
Module Marketing (Foundations)
Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This module deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.
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Marketing and the Business
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Scope of Marketing
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Target Marketing
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The Marketing Mix and Managing the Marketing Effort
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Product Presentation and Packaging
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Promotion
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Product Pricing and Distribution
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Customer Service
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Market Research
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Organisations - Structures and Roles
Module Sales Management
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Developing Sales Concepts
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Developing Sales Relationships
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Sales Ethics
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Building Product Knowledge
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Developing a Customer Strategy
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Presentation Strategy Options
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Closing a Sale
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Managing Yourself
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Managing a Sales Team
Module Advertising and Promotions
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Analysing the market
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Target Marketing
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Display and Display Techniques
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Advertising and Promotions strategy
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New product development
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Sales Techniques – General
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Writing Advertisements
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Electronic Marketing
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Direct Mailing
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Exhibitions and Shows
Module Marketing Systems
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Marketing systems
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Retailing systems and strategies
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Wholesaling systems and strategies
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Product presentation and packaging
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Negotiating skills
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Marketing organisations
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International marketing
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International marketing 2
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Analysing the market
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The marketing mix
Module Bookkeeping Foundations
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Introduction – Nature and Function of Accounting for Service Firms
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Balance Sheet
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Analysing and Designing Accounting Systems
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The Double Entry Recording Process
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Cash Receipts and Cash Payments Journal
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Credit Fees and Purchases Journal
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The General Journal
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Closing the Ledger
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Profit and Loss Statement
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Depreciation on Non-current Assets
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Profit Determination and Balance Day Adjustments
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Cash Control: Bank Reconciliation and Petty Cash
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Cash Control: Budgeting
Module Research Project I
The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.
WHY CHOOSE US?
• Reputation and Experience: using I.T. for all courses since 1982, on the internet since 1992, teaching courses online since 1995, developing our own software with in house progammers since 1998
• Industry focus: courses designed to suit industry needs and expectations
• Different focus: develop problem solving skills that make you stand out from others
• Hands on: develop practical as well as theoretical skills
• Lots of help: dedicated and knowledgeable tutors.
• Efficient: prompt responses to your questions
• Reliable: established in 1979, independent school with a solid history
• Up to date: courses under constant review
• Resources: huge wealth of constantly developing intellectual property
• Value: courses compare very favourably on a cost per study hour basis
• Student amenities: online student room, bookshop, ebooks, acs garden online resources.
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